When people normally think of a logo, they think about something which is simple and easy to replicate on mass. Post Modernism has made art more accessible to the general public as it can now be mass produced with ease. In the last few weeks, I have seen, first hand, how logos need to be edited to adhere to where it will eventually be placed.
The first example, is that of Pampered Paws. The customer was very specific in what he wanted and eventually I came up with this:
This logo was clearly made for print and not for anything else. The client had ordered business/appointment cards to match this style and he was very pleased with the final outcome:
Though aesthetics like this may be ok for print, another customer, who loved the original design I did for him had a different request. The original logo looked like this:
Though he had a few minor amendments, he did request that the logo was made ’embroidery friendly’ for the likes of their staff’s uniforms. This was a new concept to myself. After some research, I reworked it:
Though still waiting for any amendments, I believe that a learning curve was made. When designing a logo, a designer needs to keep in mind what the logo will be used for, or where it will be place.
A logo designed for web, for example, will need to look good small as a favicon (the little icon on the tab) is not that big. In the case of something that will be printed, it may need to have minimal colours to keep ink costs down. In other cases, simplicity might be key as it needs to be embroidery friendly or screen print friendly.