The wonderful TomSka is certainly a man to keep an eye out for on Youtube. Though he may specialise in comedy, he does say a lot of things that make sense. The video above, for example, can be applied to any aspirations, not on Video Making. The points he makes are designed to aid creatives to work to the best of their ability. TomSka is a motivational speaker in this video. Giving his advise, as a successful Youtuber, he explains ‘how to Youtube’, stating but obvious and the not so obvious. It is key to get advise from people already in the industry.
Point One: Watch and Learn
Although plagiarism is bad, as I argued in my final essay last academic year, there is no such thing as an original idea in the world. Everything has just been re-imagined from an initial idea, or many ideas. TomSka advises to watch and learn from other people’s success and failures. Questioning why something worked, or didn’t, can help in your own professional development. Many businesses that are a part of a oligopoly, all learn from each other. Main supermarket chains for example. When one, I think it was Tesco, stated that they were ‘x’ amount cheaper than it’s competitors, all other supermarket chains started to catch on with this strategy for marketing, stating that they’d pay back the difference and so on. To get ahead you need to know your competitors and how to exploit their gains and failures to your advantages.
Point Two: Who Are You?
In days of late at university, lecturers have been pushing for us to be able to sell ourselves, and to brand ourselves. Curriculum Vitaes are the business versions of first impressions. If you were to create a company, the name would need to be catchy, memorable. When selling yourself, you need to be different.
Part Three: Secondary Channel
Testing ideas or voicing stuff that isn’t necessarily related to what you do on a specific blog, may better be suited in another medium. For us, creating two blogs side by side is an idea, but now with the help of categorising, we could just separate it like that. In referring back to our first impressions to industry, perhaps our flaws and personal interests would help an employer understand who they are employing. After all, nobody wants to hire a narcissist who is a bit too perfect. On an alternative note, we need to be able to take criticism. We will inevitably make mistakes in out practise but if we didn’t we would never be able to grow and flourish.
Part Four: Getting Started
As we probably all know by now, the equipment list that was given to us at the start of our first year was practically useless. We didn’t really use everything. I believe that we should get what we need when we need it. As a student, on a tight budget, it is safe to say that we never want to waste money. Macs too are very expensive, and even though they are industry standard, we can’t all afford them, even with a student discount. For this reason, I am thankful the studios are open until stupid o’clock and that I can run a Mac OS off of my beautiful Windows system.
Part Five: Originality
Be different. Be You. Enough said.
Part Six: First Impressions
When someone sees our blogs or portfolios, they have an insight into how our minds judge our creativity. I know that at the beginning of last year we were all told to use a set theme for WordPress, so everyone’s looked like everyone else’s. This year, thank goodness, we can adjust that and have something a little more professional, that doesn’t resemble a twelve year old’s blog diary about her love of emo and scene guys.
Part Seven: Herding
Many people have links to other media on their original posts. I own a facebook page, which I advertise my blog on. If you scroll through my blog, you will also notice I am on Instagram. I think it is important to have several different media to work with, especially if you want to describe yourself as a person and as an artist, keeping your lives separate.
Part Eight: Money
Although, as a graphic design student, I may not make Youtube videos, it is safe to say that money will always be the pinnacle of survival. TomSka warns us to always read before we sign up to things. The worlds biggest lie is probably, “I have read and Agree to the Terms and Conditions”, but when it comes to contracts, we need to be careful.
Part Nine: Getting Noticed
TomSka points out the necessity to be nice to people and to work as a team. Although leadership skills and being able to work independently can often help in a work place, it is also key that you are able to collaborate with other people. No one person can do everything. If you need help, ask for it.
Part Ten: Survival
Never lose yourself in the industry. Do not become a sheep. Do not let fame and fortune go to your head. In the words of the late and great Mufassa from Lion King: “Remember Who You Are.”