Please see my final brand guidelines here
After recent feedback, I opted to change my essay poster drastically to reflect on not only the theme of my essay but also to become more about the aesthetics than the actual essay. In our industry, we must focus on the final outcome more than anything. The idea of this project was to create either an info-graphic or a graphical/artistic representation of our main essays.
Please find my second version below.
Last lecture we learnt about a few theorists and artists, the main names being Don Newman and Kristine Niedderer. This lecture followed on from our first year programme series on phenomenology.
Alice Twemlow claims that graphic design is more than just drawing pretty pictures and, due to post modernism, it has broken it’s own boundaries to create a new definition. With this in mind, Kristine Niedderer created many artefacts. These said artefacts needed interaction and a form of social convention in order to be used. For example, there is a cup that has ergonomically placed holes in so that the user must place his fingers over them in order to have a drink without it draining. Therefore the cup and human have to become one, in one sense. The other, as pictured below, is a series of cups that cannot stand alone and need each other in order to stand as they connect.
In looking into this closer and analysing the series, it hinted at three possible perceptions.
1) Is Niedderer attempting to replace human interaction?
Perhaps but how would she drink alone with multiple cups?
2) Is Niedderer therefore just lonely or single?
The semiotics in these pieces will always be questioned, but I believe that these artefacts reflect her as a person. The cups above that need each other in order to stand show that she has a desire to not drink alone and wants to be in a social environment. The glass at the top hints at the fact that because she is not on a social group, she drinks alone, but desires interaction and therefore replaces it to have a relationship with the glass in order to suit her needs through the medium of alcohol.
With point two in mind, over the past few decades, interactive and user experience design has not only been established but is growing. Is this because the human race is lonely? Perhaps it is in fact the case, as linking back to another lecture series, the need for interaction comes as the most needed part of life according to Maslow’s theory the hierarchy of needs. Human interaction starts at the basic human need of reproduction. It is inbuilt.
Design group Droog, designed a bench that is economic in space. If a person sat on it, they would automatically move so they are next to a person who is already sat. This hypothetically would aide in the basic human need as the users of the bench would be forced to interact, even a little, even if it’s just to apologise for the intrusion of personal space.
So is it true? Does interaction design exist because the human race feels lonely in it’s crowd?
Having finished with the rough prototypes, this is the final, printed on card design.
In looking at it in the photographs, my conclusion to this project would be, firstly I wish it could have been bigger and secondly I wish that I could use a craft knife a little better. Having seen the physical product, I would be happy, if I had perfected the cutting out and scoring processes, I would be happy to pitch this.
The original idea was to allow children to picture themselves as the super hero or even to be able to play with the box after. As we all know that on Christmas day most children (or big kids) prefer to play with the box than take interest in the present. I even trialed this idea on my young cousins, who loved it.
With all the workshop/thinking and practice module now complete, I can focus on the main projects ready for deadlines, mid may and the start of my internship just after.
Out of every piece of software we have had workshops on, I must say that Cinema 4d is the most confusing and I hope I never have to use it outside of university.
My piece was originally supposed to show the E4 logo as a hooded figure, with the paranoia-inflicting slogan “E4 Just Knows”, but after a lot of trial and error I struggled.
If I had time, I would like to conquer Cinema 4d, but with my placement starting soon and deadlines just around the corner, it seems impossible. If I can access this software, I will attempt to learn more about this software in my downtime from my placement.
Until then, I shall leave this project as it is.
This is a show reel for all of the workshops we have done this academic year.
Collaboration is an important part of learning and production sometimes. At university we combined our typography projects to create a massive final piece. Below you will find the making of, the mixing up and the solved final piece.
Please check out Sophie Strain‘s blog and Jemma Lynch’s blog.
The moment when your piece is chosen to feature on the University promo is a moment that will certainly make you smile.
See below the full promo (I did the library scenes)