When talking to a customer there are various responses they could give in terms of what they would like it to look like. Sometimes, the app graphics can be easy replicate from a website or the style of the company’s logo, but other times it can be a bit more difficult. For example:
This customer requested their app to look like their website:
This was relatively easy as the customer was specific in what they wanted. The website was simple to replicate and looked good on-screen.
Alternatively, when a customer requests their app to take a leaf from their ‘sister company’s’ aesthetics, it can get a little difficult:
The difference in colour and the fact they wanted it both ‘the same, but different’, made this very difficult, and though we have not received amendments yet, graphics that make you have to stab in the dark can be both helpful and a hindrance.
Finally, customers who have both a website and an app from us, can make us, as a tech team, have a bit of a race to the finish. They both need to follow the same line of aesthetics, but if an app has been built first, it cannot be published until the website has, due to the fact that the webpage will need to be embedded into the app, as part of it’s functionality. All websites are made mobile responsive, where as the original site for this one, was not. This would mean that even though it would update in time to the correct site, due to the same domain being used, it would not look good in the mean time.
The web team, will endeavour to make the website similar in appearance to the app. This may not be as much of a challenge as the app graphics were based off of the original website anyway. This information was gained upon the content call made by myself at the beginning of the project.