Is Gaga Dada?

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Dada-ism is the first glimpse of Surrealism we see in society. With the world wars aiding in a society with a lost identity, Dada-ism tried to make a new identity. Though this may have been through comedy, the statements made were perhaps the most controversial and made people question their identity more. This art movement allowed new definitions to be made. The concepts could have meant that people could redefine themselves as they relax into this new freedom and lifestyle post war.

Allowing satire into the art world, Dada-ism attempted to poke fun at the concepts of definitions. It was, in one sense the Loki, or Midsummer Night’s Dream’s Puck, of the art world, as it was mischievous.   Perhaps this was the sad nature of society at the time, as it felt lost in its new state.

Though Dada-ism is forgotten about, since it was developed into surrealism, perhaps what. In modern society, we call surreal is perhaps Dada. So is Gaga Dada or Surreal?

Dada-ism was definitively against institutions and being placed into fixed parameters. It was against various concepts’ definitions as the persecution of people during war had forced many people to become less like them. Squeezed into uniforms and roles that previously would never have been an option when freedom was apparent, caused a desire to be free from all institutions. Dada was the art’s world’s solution to war.

Surrealism though, was post war, and attempted to find new boundaries and to define what society didn’t know, such as religion and undiscovered science, including complex concepts, such as time and movement.

This, therefore, means that Surrealism was a grasp for knowledge, but Dada grasped for freedom. With this in mind, when was the last time you heard “Isn’t that so Dada?” instead “Isn’t that so Surreal?”?

Therefore, I will say it to correct society: “Gaga is so Dada”!

Feminism Development

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During many lectures, feminism has become a main focal point. Though I do in fact disagree with many feminists who say that women in western cultures are victimised, I will continue this blog post.

With a focus on propaganda during both world wars, we see a change in the role of the woman. As stated in the lectures, the woman is victimised into being a weakling and needing protection. Although I agree that the “damsel in distress” will always instigate a reaction from men, this was merely the times.

I would however like to disagree with the statements made about women being seen as the victim. Whilst men were off fighting the war, women were left to pick up the pieces. They had to take the place of the man in any given household. They were given a form of equal rights, as they were now seen as good enough to take part in typical male duties. The society became gender neutral.

Women were not victimised as not only were they seen as strong for being able to take over these roles, but also smart enough to potentially cause a collapse of a nation with slogans such as “Keep mum, she’s not dumb” may have graced the public walls, but this was not to belittle a woman into saying that women will gossip to the wrong people. Perhaps this was more the fact that women were smart enough to be able to partake in espionage.

Feminism is very different to sexism. Sexism implies there is a victim; feminism should stand for equality. By going out of our way to see women as a victim and try to better ourselves to outdo men, we are not being helpful. There should be a definitive marker of equality instead of trying to palm of sexism as feminism. The semiotics of propaganda when it comes to this topic will always be open for interpretation, but we need to realise that times have changed and victimisation in this context will not help society today.

Creative Curriculum Vitae

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The question as to whether creative CV’s work is one that will always be unanswered. For some companies, they will think that these unusual formats are very cheesy and unprofessional. For other companies it will intrigue the employer.

The idea of a creative CV is to entice the employer and to show them what your creative skills are like without the use of a portfolio. Other ideas include the display of various abilities, for example video editing, the ability to manufacture and collaborate.

Over the past few months I have been sending out simplistic yet creative Curriculum Vitae, but perhaps the one that has offered me the most promise is the self advertisement I put on Instagram:

Having gained only a few likes and comments, it has been referenced in around eighty e-mails from interested companies.

To companies I have approached, I have been using CV’s in a similar layout, with only changing the colour and distinct patterns. Of course the CV’s were re-written depending on the internship offered and the company. Here is the most recent that I sent out to a stationery company:

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To answer the question “Do creative CV’s work?” is difficult. Personally, I can say that though they may not always work, they can open up opportunities, but then so does knocking on doors.

Concepts

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Although the Cotton Factory has shut down, the company who own it are confident they could be reopening it in the future, the owners of the building have given us permission to continue using the venue as a case study.

With this in mind, we have practically been granted freedom to redesign the whole of the Cotton Factory. We can choose a new audience, whilst keeping the area in mind and the bigger brand who owns the company, and change it into a more specific venue. This place was branded as a pizza kitchen, bar, sports bar, night club, restaurant and cocktail bar. This means that we can choose a concept to rebrand it as, from the concepts we came up with as a group, above.

I, personally, will be investgating the concept of making it both a restaurant and a nightclub/bar, as it originally was, whilst the rest of my colleagues explore the possibilities of it just being a bar, restaurant and a historic venue. When we come back we will decide which directions we want to branch off into.

DJ Booth Design

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Perhaps the pinacle of any club. Looking into what other people have done with the booths in their clubs, it is clear to see that it is missing a potential marketing ploy.

If the re brand were to go a head, the DJ Booth would be viewed by every person who went there. Therefore, the booth should match the rest of the interior and should fit to the brand guidelines, potentially containing the newly designed logo.

 

Interior Design

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After the logo, interior design can often be what sets a company off from the others. When looking into the competition, places such as Warehouse, which is a sports bar, are specifically designed for purpose and audience, whilst maintaining an individual key look.

For this reason, I looked into how interior design can be planned and how it links to graphic design.