Science Behind The Art

bs-9780714845999

Many people dislike the theoretical side of our course and question why we need it. When we look back to our days in primary and high school education, we see that in maths for example, we learned about trigonometry and algebra, and struggled to understand how we would use this in the real life. We argued that perhaps we should learn more practical skills like how to fill in a cheque and do our taxes.

When looking back, we see that the skills we did learn, are perhaps very crucial in real life whether we see it or not. Algebra is used more often than we believe and, especially in engineering, a knowledge of tolerances and trigonometry are crucial. With this is mind, how crucial is the science and history behind our subject?

The science behind colour, especially that of Josef Alber’s discoveries and teachings on colour theory, are very important to how we view our final outcomes. If certain colours don’t work together, we need to know why and avoid it. We see the trends and follow them, or don’t if we are attempting to be controversial or have meaning behind what we are doing.

Learning about how other cultures see our designs are also of high importance. Realising that in one culture something may be offensive, where as in the culture we are used to is deemed acceptable, could aide us from avoiding a very uncomfortable situation.

Other theorists and philosophers that seem out of date, aren’t. If we look into the philosophies of the likes of Plato and Dewey, we realise that we need to understand the development of our own practice, and see the trends in how it will develop in the future. Opinions and perceptions of theory will change as society develops, so we must consider how our work can progress in a society that has developing unwritten taxonomies to function.

The world is constantly developing, but just how we lear about history in high school, we need to understand where we have come from to understand where we are going.

Activist Art

MV5BMjEzNzE4ODQ3Nl5BMl5BanBnXkFtZTcwOTUyOTgyMQ@@._V1_SY317_CR4,0,214,317_AL_

Influential art is perhaps the pinnacle of society. If for whatever reason, like during World War Two, famous pieces of art work were to be destroyed, there would be chaos. Art represents history and lives. Much can be learnt from the factors that surround any given piece. It could give clues as to the lifestyle at the time and the personal lives and feelings of given artists.

Art used in protests, for example graffiti, take this into a new light. Artists such as Banksy, have used art to aid in protests. His piece that he used the Berlin Wall as a canvas for caused much controversy and stirred the pot for many protesters and activists. Perhaps activist and protest art just stirs the pot but the main question is: is this a good thing?

When the conceptual activism started in regards to “This is What Democracy Looks Like” began, the pinnacle was in regards to World Trade. Conspiracy theoriests would argue that the art works in regards to these sets of ideas were the reasons behind the tragic events of 9/11. Art is perhaps the most influential part to any given protest.

When you look at any given protest, you see signs, banners and sometimes graffiti. Art is spoken about and critiqued. People act on what they interoperate from such a subjective media. Political art and controversial art can be dangerous, and unless we want to start a war, we must consider all possible outcomes.

As designers we want to break rules and move forward with design, but we must also keep in our minds that we do not wish to cause harm to society as it stands. We may want society to re-evaluate something, but we must do it in a way that causes peaceful activism.

Be careful with controversy.

Defining Trends

Experimental_Jetset_helvetica

When designing, we aim to be influential. In my final essay for last year, I made the argument that the influential is still influenced by others, and that in one sense ‘there is nothing new under the sun’.   With this being said, it is key that design has an origin, or at least an attempted origin.

This piece of design below featured by the design group: Experimental Jet Set, has been the influencer for many designs to follow and has become a pop culture trend that has been repeated many-a-time.

This design, although minimalistic, is perhaps the most sucessful layout  that has been crafted in the modern age. But why does it work?

Society in itself is getting more and more complex with each technological and political step forward, so perhaps as individuals are looking for something simple to contrast with this in a more subconscious perspective.

Regardless of the opinions and theories behind minimalism, it is safe to say that a design like this, that as generated so many spin offs, is the ideal outcome of any piece of design. Whether or not this is deemed a good thing, due to copyright and perhaps the inevitability of boredom in regards to this aesthetic, aiming to be this famous, and the ability to set a trend should be an aim in any given industry. Market competitors will always look to out do you, so aim to set the bar yourself.

Story Line for Animation

large_up_blu-ray8

Pixar’s Up demonstrated the power of music to go along side a piece of animation. The actual animation was one of the best crafted piece of story telling in the modern age. For this reason, considering a montage would perhaps be an idea. It would make the piece relatable to more people and would also show the stages of Love, to symbolise how it grows.

With this in mind, how will the montage be laid out? A few main story lines have become clear from initial idea generation. The idea of falling in love is one that happens in different ways for everyone, but it is actually conveying this concept.

From one perspective, it could be the initial stages of falling in love. As a dance sequence, the story line could be more a metaphoric piece of narration. The characters see each other, one of them asks the other to dance, initial clumsy steps, finally dancing perfectly, continue dancing, perhaps through seasons etc, and then end with  a kiss.

It is an idea, but perhaps more of an animation like in the first Ice Age film, where Manny’s back story is given light. Where context is given and then a main story is stated. With this in mind, perhaps just a story of love would be required. For example a first date, special occasion or how the couple met or even saying final goodbyes. The emotions that go along with saying final goodbyes, could be quite interesting to convey. It would explore the use of colour, speed, and imagery in general.

I will story board various ideas, and come to a conclusion. All ideas so far are plausible whilst still keeping with the brief I have created with the parameters from the initial brief: Conversation.

Androgynous

Ed-Sheeran-Premieres-Thinking-Out-Loud-Official-Music-Video

Considering the story line for my animation is taking it’s time, but when considering the two characters to dominate it, I have considered using an androgynous approach in their drawing. When Androgynous is defined it means to be of indeterminate gender, and this could benefit me in the production of the final outcome. With gay marriage being at the forefront of equal rights, at this present time, I considered making a piece that would be relatable to all, so that the story I am wanting to converse with an audience can be heard from a wider audience.

Although artists for many millennia have attempted to break the rules, perhaps one that should not be broken is one where you limit your outcome. PEST analysis (political, economical, social and technological) would suggest that the best outcome for a piece in regards to love is either to make two main characters in a love story real, i.e. based on a real life couple, or make the figures androgynous so not to offend anyone.

Regardless of what I decide, I believe that we should also consider that androgynous isn’t always well designed. Androgynous figures in art will still either look feminine or masculine. In The ‘Last Judgement’ by Hieronymus Bosch, the androgynous figures in the second and thirds piece of this triptych all look feminine.

Although this may just be coincidental, perhaps we should consider the connotations. Would painting androgynous figures in a feminine way add to the motion of the art piece? In both parts of the triptych that depict such an occurrence, the figures are suffering. When this painting was made, men were the dominants in society. The figures would have maybe given a better emotive response because they could have been seen as more of a damsel in distress figure than humanity in general.

During the ‘gender-bender’ fashion trends of the 70’s and 80’s, it was clear to see that being androgynous was more of a power play. Women who dressed like men to appear more androgynous, had more power and were taken very seriously. So many business women during this era power dressed to get places. When men dressed slightly more femininely to look androgynous did it to feel more in touch with their audiences and seem more relatable (if they were famous like Boy George) or to merely agree with societies change in how the genders should be defined.

Since World War 2, many women took it upon themselves to take part in male roles in the home and work place, since a lot of men did not return. Women were forced to adapt to fill in the gaps war had torn. As the Glam Rock era’s emerged it was clear to see that a more psychologically androgynous society was being formed. If the concept of evolutionary psychology is more than just theoretical, then as humans we are heading for a 100% androgynous society where roles between the genders is no longer defined. Whether you are a feminist or not, this is a key factor.

My animation’s outcome with bare these points in mind, I should decide whether I want to conform to an androgynous world, or stick to what is still, sadly, deemed to be ‘socially acceptable’. Perhaps androgyny will mean more to an audience than being controversial in an individual’s eyes. By being controversial in my decision, would I be cancelling out an aspect of my audience? Do I want to speak to the masses or to an individual? Who do I want to define as my audience? To define is to destroy.